We make connections.
In essence, public relations is about connections; connecting your brand to the hearts and minds of your audience. Here at Maximum Exposure we are experts in making connections, be it through television, magazines, special events, promotions, the internet or social media.
Everything starts with a strategy.
No one client is the same. We take pride in understanding each client's individual goals and objectives. At Maximum Exposure PR we will work with you to establish your priorities and create a clear strategy to turn your goals into real results. We will guide you to define your brand, your identity, and then establish and bring your brand into the spotlight. At Maximum Exposure we know that the same approach does not work for every client. Instead, we think creatively to get your brand the maximum exposure it needs.
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Connecting to the world.
We have an extensive list of contacts and strong relationships in all areas of media. Having these connections allows us to get your brand noticed by having it appear in the right places at the right time. Maximum PR's clients appear frequently in newspapers, trade publications, business magazines, syndicated columns, online publications, radio, television, and more.
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There are a vast number of similar products that constantly compete for attention. Our clients get noticed. From editors to bloggers, we know what they are likely to publish, and what your audience will find interesting.
From organic foods to fashion and technology, we have launched countless new products and services. In order to do this we take the necessary and proven steps. First, we make sure to get the news out before the launch, assuring the most success at launch. Then, we make sure when your product launches that everything goes smoothly and with the maximum media exposure possible. Finally, we make sure that your brand does not die out after launch and is still actively being promoted.
Timing is essential to the process and we have it down to a science. We know who, where, and when to expose your product for maximum exposure. We creatively use special events, press tours, press pitches and more to assure the maximum exposure of your product.
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Connecting on the web.
The world and your audience have moved to the online world. With the popularity of social media sites such as Facebook and Twitter at a peak, it is essential that your presence is within the social media realm. Facebook alone has over 400 million active users currently. Maximum Exposure PR helps you use social media strategically. Just having a Facebook or blog does not guarantee you success. We will specifically map out what social media devices will be best for you and your goals and determine how to best utilize those services to bring your brand/product into the spotlight.
Once your social media devices are set up and running we are not going to leave you high and dry.
Social media outlets need to be fresh to keep viewers' attention. In order to get the most out of social media devices you must use them correctly and strategically. We will teach you how to best utilize your social media oulets and how to maintain the voice and message of your brand. Each site has its own "language" and approach. We will educate you on how to best communicate through these channels and how to get your message across without being seen as just promotional. From Facebook statuses, blog posts, Twitter "tweets" and mobile techniques we will teach you how to take social media by the reigns and use it to your success.
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Saying the right things at the right time is a skill that our writers have developed through years of experience. We know how to get the attention you need and how to craft a consistent, tailored voice for your brand. Your brand's voice is what attracts customers, clients, and the attention of media. Your voice can easily be drowned out or ignored by the fast moving media world. We make sure that doesn't happen.
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